Privacy policy

Last updated: October 15, 2026

Storytko operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a shopping experience tailored to your needs (the “Services”). Storytko is powered by Shopify, which enables us to provide the Services.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy regarding the collection, processing and disclosure of your personal information, this Privacy Policy shall prevail.

Please read this Privacy Policy carefully. By using or accessing the Services, you acknowledge that you have read and understood this Privacy Policy and understand how your information is collected, used and disclosed as described herein.

Personal Information We Collect or Process

When we use the term “personal information”, we mean information that identifies you or another person, or that can reasonably be linked to you. Personal information does not include information that has been collected anonymously or anonymised in such a way that it can no longer identify you or reasonably be linked to you.

Depending on how you use the Services, where you live, and to the extent permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences derived from such information:

  • Contact information, including your name, address, billing address, shipping address, telephone number and email address.

  • Financial information, including credit and debit card numbers and financial account details, payment card information, financial account information, transaction details, payment methods, payment confirmations and other payment-related information.

  • Account information, including your username, password, security questions, preferences and settings.

  • Transaction information, including items you view, add to your cart or wishlist, as well as items you purchase, return, exchange or cancel, and your previous transactions.

  • Communications with us, including information you provide when communicating with us, such as when you submit an inquiry to customer support.

  • Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.

  • Usage information, including information about your interactions with the Services, such as how and when you use or navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal information;

  • Automatically through the Services, including information from your device when you use our products or services or visit our website, as well as through cookies and similar technologies;

  • From our service providers, including when we use them to enable certain technologies and they collect or process your personal information on our behalf;

  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

  • Providing, Customising and Improving the Services. We use your personal information to provide the Services, including fulfilling our contract with you, processing your payments, fulfilling your orders, remembering your preferences and items of interest, sending account-related notifications, processing purchases, returns, exchanges or other transactions, creating, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges, enabling product reviews and creating a personalised shopping experience, such as recommending products related to your purchases. This may include using your personal information to better customise and improve the Services.

  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or postal mail, and displaying online advertisements for products or services on the Services or other websites. This may be based on items you have previously purchased or added to your cart, as well as other activities within the Services.

  • Security and Fraud Prevention. We use your personal information to verify your account, ensure secure payments and shopping, detect, investigate or take action regarding potential fraudulent, illegal, unsafe or harmful activities, protect public safety and secure our Services. If you choose to use the Services and create an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password or other access credentials with anyone else.

  • Communicating with You. We use your personal information to provide customer support, respond to your requests, provide effective services and maintain our business relationship with you.

  • Legal Reasons. We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government authorities, to investigate or participate in civil proceedings, potential or actual litigation or other legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

Under certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include:

  • To Shopify, vendors and other third parties who provide services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, order fulfilment and shipping).

  • To business and marketing partners for the purpose of providing marketing services and advertising. For example, we use Shopify to support personalised advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to request that we do not share your information or show you targeted advertising and marketing based on your online activity across different merchants and websites.

  • When you direct us, request that we do so or otherwise consent to the disclosure of certain information to third parties, for example, to ship products to you or through social media widgets or login integrations.

  • With our affiliates or otherwise within our corporate group.

  • In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable Terms of Service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Our Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit through the Services will be transmitted to and shared with Shopify and third parties that may be located in countries other than your country of residence, in order to provide and improve the Services.

In addition, we use certain enhanced Shopify features to protect, develop and improve our business. These features include data and information obtained from your interactions with our store, other merchants and Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants and Shopify.

In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, please visit Shopify's Consumer Privacy Policy.

Depending on where you live, you may exercise certain rights relating to your personal information through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee or accept responsibility for the privacy or security of such websites, including the accuracy, completeness or reliability of the information found on those websites.

Information you provide in public or semi-public spaces, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms, without any limitation on its use by us or by the third party. The inclusion of such links does not, by itself, imply our endorsement of the content on those platforms or their owners or operators, except as disclosed within the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction.

If you are a parent or legal guardian of a child who has provided us with their personal information, you may contact us using the contact details provided below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) the personal information of individuals under the age of 16.

Security and Retention of Your Information

Please be aware that no security measures are perfect or completely impenetrable, and we cannot guarantee “perfect security”. In addition, any information you send to us may not be secure while being transmitted. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.

The length of time we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may refuse your request as permitted by law.

  • Right of Access / Information. You may have the right to request access to the personal information we hold about you.

  • Right to Erasure. You may have the right to request that we delete the personal information we hold about you.

  • Right to Rectification. You may have the right to request the correction of inaccurate personal information we hold about you.

  • Right to Data Portability. Under certain circumstances and subject to certain exceptions, you may have the right to obtain a copy of the personal information we hold about you and request that we transfer it to a third party.

  • Managing Communication Preferences. We may send you promotional emails, which you can opt out of at any time by using the unsubscribe option included in our emails. If you unsubscribe, we may still send you non-promotional emails, such as those relating to your account or orders.

If you are a resident of the United Kingdom or the European Economic Area, subject to the exceptions and limitations set out in local law, you may also have the following rights in addition to those listed above:

  • Right to Object to Processing and Right to Restrict Processing: You may ask us to stop or restrict the processing of your personal information for certain purposes.

  • Withdrawal of Consent: If we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. If you withdraw your consent, this will not affect the lawfulness of processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated within the Services, or you may contact us using the contact details provided below.

To learn more about how Shopify uses your personal information and about any rights you may have, including rights relating to data processed by Shopify, please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. Before processing your request, we may need to verify your identity to the extent permitted or required by applicable law.

In accordance with applicable law, you may appoint an authorised representative to submit requests to exercise your rights on your behalf. Before accepting such a request from a representative, we will require proof that you have authorised them to act on your behalf, and we may require you to verify your identity directly with us.

We will respond to your request in a timely manner, as required by applicable law.

Complaints

If you wish to complain about how we process your personal information, please contact us using the contact details provided below.

Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details provided below, or you may lodge a complaint with your local data protection authority.

For the EEA, you can find a list of the relevant data protection supervisory authorities here.

International Transfers of Data

Please note that we may transfer, store and process your personal information outside the country in which you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognised data transfer mechanisms, such as the European Commission's Standard Contractual Clauses or any equivalent agreements issued by the relevant UK authority, unless the data is transferred to a country that has been recognised as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons.

We will publish the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us by telephone at [telephone number], by email at info@storytko.cz, or by post at:

Uralská 7, 160 00 Prague 6, Czech Republic